Home - Tech - What Is Google Ads And 8 Reasons To Use It
What is Google Ads and 8 reasons to use it

What is Google Ads and 8 reasons to use it

When used correctly, Google is not just an information tool but a goldmine for advertising. The popular search engine gets a ton of digital traffic everyday, allowing brands to gain visibility and entice potential customers. Through Google Ads, businesses can capitalize on several opportunities, from driving leads or sales to brand awareness and getting maximum returns on investment. But what are Google ads, and why should a business leverage them, whether small or big?

What are Google Ads?
All the “sponsored” posts that one sees on the first few search results on Google after typing in a keyword are Google Ads. These ad campaigns are run by companies that aim to redirect their target audience to the company’s landing page. To run such an ad, a company customizes the ad copy that Google users will see when they search for a relevant keyword. There are different types of Google Ads, like responsive search ads, discovery ads, display ads, shopping ads, app ads, and others. Each serves a different purpose.

How do Google Ads work?
Once the business knows what it wants to achieve, it creates a customized ad to target local or global audiences. This requires using compelling images and concise sentences to stand out and setting a budget accordingly. Google also leverages this data to help businesses optimize their ads and predict campaign success.

The company only pays Google if a customer visits the page, calls the business, or takes the desired action, a structure termed as pay-per-action or pay-per-click. This pricing model changes according to the search volume, keyword density, expected reach, and also time of the year. While placing an ad, the business also sets a daily limit for maximum spending. This limit should be more than the cost per click or action for the ad to run. For example, if Google values a keyword as $3 per click or action and the daily limit for one’s business is $2.99, the ad won’t show.

Reasons why one should get Google Ads
There are numerous benefits to using Google Ads, listed as follows:

Massive reach
The term “Google it” has become almost synonymous with searching for any and all kinds of information. Google gets around 5 billion searches every day, and many of these users are searching for solutions that businesses can solve, making it a powerhouse of opportunity. If used right, this massive platform can become a goldmine for marketing brands and driving sales where businesses can get high exposure to leads and customers.

Wide range of targeting
Google is used by a diverse demographic, and one can target potential customers throughout the buyer’s journey. By bidding on broader keywords like “shoes”, one can attract prospective clients or buyers in their early stages of research, then use other strategies on the business website to retarget them to the landing page. There is also something called long-tail keywords, which are more specific such as “running shoes for men with flat feet”. These long-tail keywords can help attract Google users with a more specific intent. The conversion rate of these users is higher.

Flexible marketing platform
Google Ads is suitable for businesses of all sizes and kinds, and one can also seamlessly integrate them with other marketing platforms. One can target specific online users by location, device, or other Google-owned platform, set custom budgets for different campaign areas, like daily spending limits or keyword clicks, making it highly flexible.

No budget constraints
Securing a click can be pricey for many businesses, especially in the legal sector, where long-tail keywords can hit $1,000 per click. But not all keywords cost so much. In fact, the average cost of the Google ads keyword is about $1 to $2. Besides that, one also has the liberty to set any daily budget limits to avoid overspending. This gives the businesses peace of mind and does not need them to monitor their account constantly.

Learn more about the market
This is also an effective tool to understand one’s target audience, their location, customer behavior, search timings, and their requirements. Other traditional methods like questionnaires often fall short in delivering such results. This precious data can help businesses to tailor their products, refine their marketing efforts, and avoid wasting resources on disinterested audiences.

High ROI
Marketing requires experimentation to find out what works for one’s business the best. Since Google Ads is reasonably priced and one only pays for the actual results like clicks, it turns out to be a great return on investment. In addition, one can also focus on successful areas, cut out ineffective campaigns, and reinvest savings for future growth.

Full control over the campaign
Google allows businesses to customize, edit, and refine different aspects of their campaigns at any stage to make it more effective as per the results. One can start, stop, or pause the campaigns at any time, which ensures full control over the brand’s advertising efforts, and enables them to allocate resources in other areas as needed.

Transparent and quick response
Google Ads is a highly intuitive system. Since the platform itself brings high traffic, Google Ads is ideal for seeing fast and transparent results for one’s ad campaign. This also enables businesses to analyze the results and change their strategies accordingly without wasting time.

Latest Articles

8 Healthy and Filling Snack Ideas for Kids
Health

8 Healthy and Filling Snack Ideas for Kids

When hunger strikes between meals, it’s important to have healthy and satisfying snacks, especially for growing kids. The stores are flooded with packaged snack options that are tempting and convenient to buy, but most of them contain high sugar levels, empty calories, and add no nutritional value. Instead, one can opt for one of the following snacking options: easy to make, highly flavorful, and provide numerous benefits that boost a child’s development. Crunchy vegetables and hummus Vegetables are another great snack choice, providing essential vitamins and minerals. For example, one can opt for crunchy vegetables like carrot sticks, cucumber slices, bell pepper strips, and cherry tomatoes. Pairing them with a healthy dip such as hummus or yogurt-based dressings can make them more appealing to kids and boost their overall health and energy levels. Yogurt Yogurt is a versatile snack packed with calcium, protein, and probiotics. The live bacteria in the product are highly beneficial for digestion. Packed with nutrients, yogurt is a supportive and tasty snack for developing and strengthening kids’ bones. One should choose plain, unsweetened yogurt and add natural sweetness by mixing fresh fruits or a drizzle of honey. One should avoid store-bought sweetened or flavored yogurt since these products contain high sugar levels. Alternatively, one can freeze yogurt in popsicle molds for a refreshing treat during warmer months. Yogurt may not be advisable, however, for infants below twelve months. Popcorn Another healthy choice for a quick snack is popcorn. This fun and crunchy snack can be ideal for movie night or after-school treats as it is nutritious whole grain rich in fiber. It can also help regulate bowel movements and is rich in antioxidants and low in bad cholesterol. One can drizzle some low-fat butter or cheese on top to make it tastier. Avoid adding too many unhealthy toppings.
17 Healthy Foods for Seniors
Health

17 Healthy Foods for Seniors

To support healthy aging, it is important to prioritize nutrition and lifestyle. Eating well-balanced meals can help one stay energized, get all the nutrients required for performing daily activities, and reduce the risk of chronic health conditions such as heart disease and diabetes. On the other hand, malnutrition can weaken the muscles and bones and leave one vulnerable to diseases. To avoid this, here are some healthy foods seniors must eat regularly. Fatty fish Fatty fish such as salmon, tuna, and mackerel are a great source of proteins and omega-3 fatty acids, which can help protect the body from cardiovascular conditions. Seniors must try to add fatty fish to their meals at least two times a week to improve their health. Those who do not enjoy the flavor of fish may also consider omega-3 fish oil supplements. Skinless poultry Skinless poultry, also known as lean meats, is a great source of protein for seniors. Cuts of chicken and turkey can be prepared with herbs and spices as low-sodium meals, especially for seniors with high blood pressure. Eggs Egg whites are also a great source of protein and heart-healthy nutrients for elders. However, the yolks are rich in cholesterol, so, preparing eggs carefully and eating them in moderation can help seniors boost their health. Dairy products Dairy products are a great source of nutrients, especially calcium and vitamin D. Yogurt is an important probiotic that can help protect the gut biome. However, opt for reduced-fat or skimmed milk options to reduce the consumption of unhealthy fats. Also, avoid buying flavored dairy products as these often contain added sugars and preservatives. Walnuts Walnuts are another excellent source of omega-3 fatty acids, especially for vegans and vegetarians. They are a rich source of fiber and help protect heart health. Almonds Rich in unsaturated fats, almonds can help lower bad cholesterol (LDL) levels, making them a healthy snack or additive to meals.
8 Gardening Mistakes and Ways to Avoid Them
Everything Else

8 Gardening Mistakes and Ways to Avoid Them

Transforming your backyard can be an exciting project. You could create a hangout spot, install sculptures, or even add a garden. However, adding plants to a backyard can require considerable time and effort. If you are taking up gardening for the first time, you do not want to miss key steps that affect the look of the space. So, to help you get started, here are a few gardening mistakes and how to avoid them: Planting excessively You may spend immense amounts of time scrolling through seed catalogs and looking forward to fresh vegetables and sometimes can end up planting too much. A big garden may require a lot of effort and can become overwhelming. So, if you have just taken up gardening, start small. First, shortlist your five favorite vegetables and herbs, and grow them. As you have some success with these plants, introduce new seeds to the space to gradually expand the garden space. Planting too early Seeds require an optimum temperature to sprout and grow. If some seeds thrive in warmer temperatures, the yield may freeze and die if you try to grow them in spring. The seed may also rot without sprouting. So, you must check what climates are suitable for each type before spreading them across the garden. One of the best ways to avoid planting earlier than required is to buy a good soil thermometer and note the usual first and last frost dates in your area to avoid this period for starting a garden. Overlooking the soil type Another mistake to avoid is planting seeds without checking whether the soil is loamy. If your backyard does not have loamy soil—rich in silt, clay, sand, and organic matter—the seeds will get sufficient nourishment, and the saplings may grow weak and perish quickly. So, before you start a garden, ensure you amend the soil to make it ideal for plant growth.